Monday, July 2, 2012

16. Social & Community Network Approach to Tobacco Cessation - Dr. Myra Muramoto (Univ. of Arizona)

Ehealth Insurance - 16. Social & Community Network Approach to Tobacco Cessation - Dr. Myra Muramoto (Univ. of Arizona).
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16. Social & Community Network Approach to Tobacco Cessation - Dr. Myra Muramoto (Univ. of Arizona) Video Clips. Duration : 26.78 Mins.


We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Ehealth Insurance . USING COMMUNITY HELPERS IN SMOKING CESSATION Dr. Myra Muramoto's focus at the University of Arizona's Department of Family & Community Medicine is to build on the inherent influence that friends, families and neighbors can have on our health behavior. "There is a very powerful effect of social networks on decreasing the probability that someone is going to smoke [for instance]," explained Muramoto, "as well as the idea of cascades of quitting, that someone will initiate quitting and then others in the network will do the same." Muramoto looks to empower these health influencers through the Helpers Program, which trains and supports lay people in helping people they know quit smoking. These volunteers learn how to have 'helping conversations' by employing a supportive and non-confrontational approach, not dissimilar to the kind of approach espoused by Motivational Interviewing for professional coaches. "Brief interventions are an important part of the whole continuum [of behavior change], noted Muramoto, "and because they are brief, they are low impact, but they have potentially very high reach." This is not to say that intensive services such as quitline programs or worksite-based interventions, as examples, are not important. But the value of Helpers, Muramoto explained, is ability to reach people who face linguistic and cultural barriers, messages are coming from someone a would-be quitter already trusts or relates to, and the ability for provide just in time help ...
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