Do you know about - 11. Scalability & Sustainability in Behavior Change - Vic Strecher (Univ. of Mich., HealthMedia)
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11. Scalability & Sustainability in Behavior Change - Vic Strecher (Univ. of Mich., HealthMedia) Tube. Duration : 39.53 Mins.We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Ehealth Insurance . GETTING PAST THE DISSONANCE OF BEHAVIOR CHANGE The message from University of Michigan professor and HelathMedia founder, Victor Strecher, Ph.D., MPH, was two-fold: tailoring at the individual level in terms of messaging and coaching can be highly effective in eliciting behavior change and utilizing technology to both create and deliver a tailored intervention can lead to very program-effective and cost-effective results. Strecher began his presentation by illustrating how individualized tailoring is more effective than general messages by highlighting a number of studies. Upshot: the greater the depth of tailoring, the greater the impact on behavior change. The challenge, however, explained Strecher "is that tailoring deeply is hard, you really have to be thinking carefully and it takes months longer to tailor something more deeply." It is very important to tailor from the core of a person's situation/condition -- things like change barriers, motivation to change, self-efficacy - not just the outer rings of demographics and health status or disease. Strecher also used studies to show that coaches have more impact on change than simply giving someone a pedometer and some educational material, for instance, and asking them to "just do their best." Coaches work with an individual to set goals, and push towards stretch goals, among other tactics that move the individual closer to new behavior. But "coaches," warned Strecher, "can be expensive, on the order of 00-00 per ...
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