5. A Weight Concern for Smokers - Susan Zbikowski, Ph.D. (Alere Wellbeing) at Models for Change '11

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5. A Weight Concern for Smokers - Susan Zbikowski, Ph.D. (Alere Wellbeing) at Models for Change '11 Video Clips. Duration : 26.62 Mins.

We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Ehealth Insurance . ADDRESS CONSUMER CONCERNS Cigarette smoking is one of the biggest health risk factors and one of the more entrenched behaviors to eradicate. "One of the single greatest challenges is that the majority of our participants relapse after successfully quitting," says Susan Zbikowski, Ph.D, SVP of Alere Wellbeing. Worries about gaining weight have been shown to be a strong barrier to quitting. "What we see is that individuals with weight concerns are far less likely to make a quit attempt," articulated Zbikoswki, "and that when they do make a quit attempt, it may prevent them from successfully adhering to treatment and can actually lead to full blown relapse." Alere successfully addressed this issue through its Weigh2Quit program, which, while not dramatically resulting in more successful quits, was successful in decreasing participant weight concerns and holding off weight gain. The program is an enhancement of Alere's flagship program, Quit4Life, as smoking cessation program based in social cognitive theory and using a quit coach. "In Quit4Life, the tobacco cessation coaches are using cognitive behavioral therapy techniques to teach participants very practical skills about how to plan and address their quitting process over the course of 5 phone calls," explained Zbikowski. In Weigh2Quit, 3 additional calls conducted by a separate weight concerns coach are incorporated in the program, with the goal of addressing maladaptive beliefs about weight, issues about motivation and ...

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