6. Total Improvement Health Strategy - Marilyn Guthrie (REI) at Models for Change '11

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Ehealth Insurance . EMPLOYEE ENGAGEMENT, COUPLED WITH INCENTIVE PLANS At the employer level, Recreational Equipment, Inc. (REI) has driven reductions in its high health risk employee pool and per employee healthcare spend, among other performance indicators, by creating an environment that emphasizes shared responsibility between employees and the company. "A couple of years ago we really started to drive home the notion that you, as the employee and with your family, have a stake in this," explained Marilyn Guthrie, Manager of Benefits, Wellness & Recognition, "and we [REI] have a responsibility from an employer perspective to make those programs and resources available to you, but you need to take ownership and have accountability for making informed choices and decisions." To date, the biggest lever in getting employees engaged has been an incentive-based program called HealthQuest, which operates similar to a frequent flyer program with key milestones and a points-based system. States Guthrie, "at the first milestone, called the Trailhead, employees are eligible to receive a [benefit] premium credit off of their annual contribution, and throughout the year there are challenges and activities to get additional rewards." Upon completing a well-being assessment, employees can get a personal health map developed with the help of a coach. As more educational materials have migrated online to a web portal, REI is starting to offer information that is tailored to an employee's personal health ...

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