Do you know about - 22. Tackling the Double Helix: To Sustainable Behavior Change - Steve Schwartz (HealthMedia)
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22. Tackling the Double Helix: To Sustainable Behavior Change - Steve Schwartz (HealthMedia) Tube. Duration : 25.22 Mins.We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Ehealth Insurance . ECONOMICALLY SUSTAINABLE, LONG TERM BEHAVIOR CHANGE Steven Schwartz, Ph.D., of Johnson & Johnson (J & J) subsidiary, HealthMedia, characterized behavior change in terms of the "double helix" of individual and social context, and the importance of the two strands interacting deeply and often in order to bring about lasting change. "Technology gives us greater touchpoints - more base pairs in the double helix, if you will," explained Schwartz, "but what is critical is to put content in that technology that is appealing, compelling and motivating for different kinds of people." Schwartz is encouraged by the conclusions of a recent study evaluating the impact of a health assessment, education, counseling and coaching initiative, his company's HealthPass Program, to drive economically sustainable health and wellness. According to Schwartz, "the program is to my knowledge the most longitudinal evidence of...at the population level, in a large cohort of individuals, [that] we can affect change and maintain it over time." While being financially cost-effective, the program also brought and maintained a substantial amount of an insurer's members within various health risk guidelines. In fact, "the more someone participated year over year in the program," explained Schwartz, "the lower their annual costs were" in latter years. The next opportunity Schwartz envisions is to develop a deep understanding of individuals and their values, and the relationship of these factors to health ...
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